Team Branding - Hyatt UX
Worked with team leadership to design an identity for our internal User Experience team, giving us greater visibility within the larger Hyatt Hotels E-Commerce & Information Technology groups.
The resulting logo is one that speaks to the team's deep relationship with data while also reinforcing the overall global nature of Hyatt Hotels.
With the launch of Hyatt's new brand, The Unbound Collection, a new template for existing property pages needed to be designed based on the new brand guidelines. I worked hand-in-hand with the Product Manager and Brand Manager to craft a compelling design that would capture the individuality of each of the unique hotels in the Collection, while also uniting them as a whole under the brand umbrella.
Icon System - Hyatt.com
Provided art direction & design assistance for the new Hyatt.com icon system for use across desktop & mobile.
In-Hotel Free Wireless Internet Portal - Concept Design
In-Hotel Wireless Internet Specification Guide
In 2016, Hyatt began the rollout of free wireless internet across their properties. The internal User Experience team was tasked with both the design of the product, in addition to creating a robust product build guide for vendors across the globe.